Infused Pre-Rolls Market Share Passes 50% as Prices Slide

Infused pre-rolls sold $2.22 billion in the twelve months through July 2026, against $2.15 billion for plain ones, according to BDSA's retail sales tracking. A year earlier the order was reversed, $1.95 billion uninfused to $1.91 billion infused. BDSA says infused crossed 50% of pre-roll dollars in October 2025 and has stayed above that line every month since. Headset's numbers agree: its category page currently puts infused pre-rolls at 51% of U.S. pre-roll dollars.

For anyone selling to dispensaries, the price data in the same report matters more than the infused pre-roll market share. Over the year, the infused price per gram fell faster than the plain joint's, so the premium that drew brands into the format is getting smaller.

The per-gram premium is shrinking

On an equivalized basis, BDSA has infused pre-rolls falling from $6.40 to $5.79 a gram between July 2025 and July 2026, down 9.5%. Uninfused went from $3.30 to $3.09, down 6.4%.

By our math, an infused gram cost 94% more than a plain one a year ago and 87% more now. That is still a large premium, and it is losing ground.

The shelf price hides most of this. BDSA puts the average infused package at $13.23 and the average uninfused package at $9.38, both roughly flat for the year. Shoppers are paying the same amount at the register and leaving with more grams. Multipacks explain most of it. Infused five-packs of half-gram joints grew 23% to $498 million, and infused five-packs of 0.7-gram joints grew 44% to $87 million, while single-unit formats stayed about flat.

Michigan shows where this ends

The steepest cuts came in the oldest, most crowded infused markets:

Source: BDSA, equivalized per-gram prices.

Infused pre-rolls are 71% of Michigan's pre-roll dollars and 69% of Arizona's. In Michigan, BDSA writes, "nearly every major infused brand in the state cut its own per-gram price over the year." The established brands are the ones discounting, so a new entrant there is competing with incumbents that have already cut. BDSA reads Michigan's roughly 70% share as a possible ceiling for the format.

Where infused share is still climbing

Share is still moving in the states that came to infused pre-rolls later. In BDSA's data, New York went from 45% to 54% infused, and Illinois went from 41% to 50%, crossing the line this year. New Jersey rose from 25% to 36%. Ohio, which only allowed pre-roll sales starting in August 2025, is already at 47%.

National brands are moving into those states. Jeeter, which sells only infused pre-rolls, had almost no infused presence in New York or Illinois a year ago, BDSA says. It is now the top infused brand in New York and a top-three brand in Illinois. Green Thumb's Rythm and Dogwalkers had no Ohio pre-roll sales a year ago and are now established there.

The infusion itself is changing too. Diamonds account for $699 million and 42% of classified infused sales, up 34%. Live resin is the fastest-growing named type at $96 million, up 49%. Resin infusions grew 8% and lost two points of share.

What this means if you sell to dispensaries

Infused brands still earn more per brand. BDSA puts monthly revenue at about $56,300 for brands selling infused pre-rolls and $39,900 for uninfused, roughly 41% more. But a brand pitching a Michigan or Arizona buyer is entering a price war that the incumbents are already fighting. The better margin is in the states where infused share is still rising. BDSA's infused per-gram price is $12.01 in New York, $12.32 in Illinois, and $13.47 in New Jersey.

Concentrate and extraction suppliers are selling into a mix that favors diamonds and live resin. Infused producers in the catch-up states will need more of both as their output grows.

Packaging vendors should follow the multipacks. The fastest-growing infused formats are five-packs, and producers making more of them buy child-resistant multipack tins and cartons instead of single-joint tubes.

Store buyers in Michigan and Arizona now have leverage on price. In the catch-up states, buyers are still deciding which infused brands get shelf space, and a brand that pitches after those slots are filled has to wait for the next reset.

FAQ

What share of pre-roll sales are infused? About half. BDSA has infused at $2.22 billion of about $4.4 billion in pre-roll sales in the twelve months through July 2026, and Headset currently puts infused at 51% of U.S. pre-roll dollars.

Are infused pre-roll prices falling? Yes. BDSA's equivalized price fell 9.5% to $5.79 a gram from July 2025 to July 2026. Uninfused fell 6.4% to $3.09. Average package prices held roughly flat because multipacks are growing.

Which states buy the most infused pre-rolls? By share of pre-roll dollars, Michigan (71%), Arizona (69%), and California (64%) lead, per BDSA.

---

Illinois and New York are two of the states where infused share is still rising, and dispensary buyers there are still choosing which infused brands to stock. See verified, owner-level dispensary contacts for Illinois and New York, refreshed weekly. Free preview at holdenleads.com.